Woolworths Annual Report
Client : Woolworths Internal Marketing Agency
Job : Imagery for the Annual Report
Art Director : Dean Strumpman
Stills Producer : Philippa de Lange
Hair & Make-up Artist : Tarmin Fick Pita
Assistant : Theodore Africa
Locations : Woolworths Canal Walk, Woolworths Distribution Centre Montague Gardens and Woolworths Head Office
These shoots are done while the store is in operation, therefore I can’t bring in any external lighting sources and have to make do with the ambient light and my on camera-flash. Due to the multiple light sources (eg.fluorescent, tungsten, flash, sodium and led), colour balancing is a nightmare and I have to find the best compromise to make the images look close to ‘normal’. Another challenge on these shoots is for everyone involved to be constantly aware of customers, keep out their way and not interfere with the normal operations within the store.